MOBILE APPS CAMPAIGNS
- Create the right buzz around your new app
- Many advantages of app store optimisation
- Detailed strategy with specific and measurable goals
Mobile App Marketing Campaigns
Building a mobile app that will become a huge success depends on several factors. From the development process of making the right app, but also marketing the app, contributes to the success or failure of the app.
If you build a mobile app and you don’t market it well, the chances of that app becoming a success will decrease considerably.
If you want your app to be successful, you need to understand how mobile app marketing works. At KOSADEL, we have a team of experts creating the right buzz around your new app, to make it easier for your audience to see it and download it.
There are various factors influencing the success rate of your app.
The main influence is your audience. If you want to be successful, you need to help your customers discover your app. Whether you want to make a gaming app or a functional app for helping people with their daily activities, you need to remember that an app doesn’t just get popular due to downloads.
People need to open your app regularly, if you want to profit from it. If an app attracts downloads but gets uninstalled or never gets opened by the user, you will never have enough traction to make it profitable.
It’s important that you publish your app after you’ve finished with its construction and have run a beta test to make sure it’s suitable for your audience. We are not saying that your app needs to be perfect and completely free of bugs, but it shouldn’t be full of bugs and incomplete.
Creating Mobile App Marketing Strategies
Before we start with marketing, we make sure to have a clear strategy in place.
Since content is still king, using the right content means that you can convince your audience about why they should download your app, instead of your competitors app.
At KOSADEL, as part of our service, we create attractive landing pages or microsites that will help people to discover the advantages of your app.
What really matters is to optimise. It is not meaningful to just publish your app and expect it to show up in the front page of a search in the app store. We make sure that all advantages of app store optimisation (ASO) are included. Using the right app optimisation techniques, means giving your app an edge over your competition. ASO makes your app rank high in the search engines. To rank high is only possible through understanding and implementing the concept of keywords. Once the keywords of the target audience are known, they can be used to optimise your app, from name to description. The app’s visibility is important – the more visible your app is, the more people will decide to discover it.
Launching a Mobile App Marketing Campaign
Did you know that people spend at least three hours per day using mobile devices and 90% of that time is spent within various app’s?
Before we launch your mobile app marketing campaign, we take a closer look at your app. It’s important that you understand that if an app is an alternative to a website and not offering anything unique, the app might be a waste of time. It’s also crucial that the app is free of bugs that impact its usability, or at least be close to free of bugs – we are aware that some problems surface once an app is on the market. What we are excellent at doing, is creating a detailed strategy for you.
All marketing efforts should be based on a detailed strategy that includes specific and measurable goals, and a detailed plan how to achieve those goals within a determined time frame.
The following needs to be considered:
- Pricing – how much will the app cost and how much are you intending to spend on marketing
- Accompanying content for the app – how will a landing page be designed to enable best conversion
- Marketing strategies – which strategies are going to be used for the app and who will be overseeing the overall project
We are specialists in App store optimisation, helping your app to rank more prominently in the app store. We use special tools and techniques to understand the keywords that your target audience are using, to find apps like the one you created. A good marketing job includes a strategy of how to motivate the user to write attractive reviews.
Why to Invest in Mobile App Campaigns
Global trends point toward a continued increase in mobile spend. Today, looking at the overall marketing mix, mobile is not a small side project. Mobile advertising offers marketers a wealth of opportunities and we are very aware of the in-app viewability, to get the most out of mobile. There is a huge amount of current and potential consumers to reach.
A mobile app campaign starts with a deep awareness of consumer behaviour. At KOSADEL, we see users as individual people with unique preferences and interests. This enables us to engage with them effectively. Our team creates mobile app campaigns with confidence, as there are amazing mobile-specific possibilities, including formats that encourage additional viewer engagement and leverage location, including other interesting mobile data elements.
Mobile is an increasingly important channel and therefore, brands need to be sure that ads are being seen. This means using ad formats that work best for mobile and focusing on viewability measurement.
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Capitalise on the continuous growth of Mobile Ads & Apps and boost your revenues by acquiring new clients through this highly engaging source of traffic, using the insights and guidance of our professionals.
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