Social Media Marketing Services

Kosadel • London Since 2014 Social Media

Social Media with strategy, consistency, and measurable growth

We build a presence that’s not “just posts”. We combine brand, content, community, and performance so your reach, messages, and sales grow steadily.

Goal: build a consistent flow of interest (DMs, leads, sales) with a clear view of what’s working.

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Content Strategy • Reels / Short Video • Community & DMs • Brand Consistency

Strategic Calendar Topics, pillars, weekly plan.

Short-Form Video Reels/TikTok: hooks, scripts, captions.

Community & DM Flow Replies, templates, DM-to-lead flow.

Performance Analysis Reach, saves, CTR, DMs, leads, conversions.

Social Media at Kosadel

Social Media works when it operates as a demand engine, not a “showcase”. We build a strategy based on content pillars, the right message for each audience, consistent publishing, and a conversion flow (DM → call → sale / lead).

When SMM helps you the most

When you have a product/service with a story, when you want a steady flow of interest, when competitors “show up” daily, or when your audience buys after repetition and trust. That’s where you need consistency + structure + production.

Sub-services (what we deliver in practice)

Strategy & Content Pillars Who you are, what you say, to whom, and why.

Monthly Content Calendar Topics, formats, hooks, CTA, cadence.

Reels / TikTok Scripts Scripts, captions, fast video production support.

Branding & Templates Consistent look, covers, highlights, design system.

Community Management Comments/DMs, reply templates, lead routing.

Reporting & Insights What worked, why, and what we do next.

Process (from strategy to production rhythm)

Audit & positioning Brand, competition, audiences, goals (DMs/leads/sales).

Pillars & formats Topics, formats (reels, carousels, stories), CTA.

Calendar & production Monthly plan, scripts, creatives, captions.

Publishing & community Publishing cadence, replies, DM flow.

Optimisation Insights, repeat winning formats, A/B hooks.

KPIs we track

Reach Engagement Rate Saves Shares Profile Visits Link Clicks DMs Leads / Sales

Want SMM that consistently generates DMs and leads?

Send us your profile and 1–2 competitors. We’ll tell you what to change in positioning, content, and cadence to capture your audience.

Contact WhatsApp: +30 6955840203

Frequently Asked Questions

How often should I post content?

It depends on your niche and competition, but we typically aim for a consistent cadence(e.g., 3–5 posts/week) and 1–3 short videos(reels/tiktok) to drive growth and a steady flow of interest.

Can Social Media generate sales without advertising?

Yes—especially with strong positioning, clear CTAs, and a DM-to-offer flow. In many markets, ads help accelerate growth. Organic is the foundation; paid is the accelerator.

What does the Social Media audit include?

Profile review (bio, highlights, links), content analysis, formats that perform, pillar suggestions, and a 30-day plan with specific ideas/topics/CTAs.

What do you deliver each month?

A content calendar, scripts/captions as agreed, reporting with KPIs (reach, saves, DMs, clicks), and insights: what’s working, why, and which formats we repeat/improve.

Do you also handle video production?

We can provide scripts/structure and production guidelines, or organise production depending on needs. The goal is fast iteration on hooks/angles until we find what performs.

Social Media Marketing Packages

Prices are excluding VAT and do not include media spend, third-party costs, or tool subscriptions. Paid social management can be added as an add-on.

Start Growth Scale Add-ons

Start — consistent presence & basic community For brands that want consistency and a clean feed, without overproduction.

Monthly Retainer

£410 / month

8 posts + basic community.

8 posts/month (static or simple templates)
Basic community management (business hours)
Monthly content calendar (topics/dates)
Basic report (reach/engagement)

Buy Package

Social Media Marketing by KOSADEL: Strategy, Content, and Measurable Performance

Social Media Marketing isn’t “posting content.” It’s a system that connects brand, content, audience, advertising, and measurement, so your business wins attention, builds trust, and drives outcomes. Today, people decide long before they speak to you: they scan your profile, read comments, compare tone and credibility, watch videos, “test” consistency, and look for signals of professionalism. Social is a daily touchpoint that reduces friction, increases familiarity, and improves conversion across the entire funnel.

At KOSADEL , we build social media as part of a complete Digital Marketing plan. That means: clear objectives (leads or e-commerce), funnel logic (awareness → consideration → conversion), strategic content, paid distribution for scale, and data for continuous optimisation. When social is done right, it doesn’t “waste time.” It creates demand, increases trust, and brings stability to performance.

What Social Media Marketing includes in practice

Social is a mix of creative, strategy, and performance. Every business needs the right balance between: content that builds trust, messages that match the audience’s needs, and advertising that converts into measurable results. Proper execution has structure—not “whatever comes up.”

Core pillars

Brand positioning & tone of voice: clear identity, consistency, and a focused message.
Content strategy: pillars, formats, hooks, cadence, and a thematic map.
Creative production: design, video/motion, UGC, scripts, templates.
Paid social: funnels, retargeting, lead gen, or e-commerce campaigns.
Community & reputation: comments/DMs, response processes, social proof.
Measurement: tracking, attribution, reporting, optimisation cycles.

How social connects with our other services

Social performs best when you have strong infrastructure and cohesion: Branding & Creative for a powerful identity, Video Production / Motion for formats that win attention, Influencer / UGC for social proof, Analytics & CRO to improve conversion, Web Design for landing pages that convert, and Reputation Management for trust.

Not every platform is right for everyone

The first mistake in social is trying to be “everywhere” in the same way. Each platform has different user behaviour, different formats, and different reach dynamics. The right approach is to choose channels based on the goal: leads, sales, B2B authority, hiring, community, or brand building.

How we choose channels

Instagram: brand building, Reels, stories, community, lifestyle positioning.
Facebook: audiences, retargeting, local services, conversion campaigns, groups.
TikTok: reach/attention, fast hooks, UGC, top-of-funnel demand.
LinkedIn: B2B authority, lead nurturing, thought leadership, employer branding.

Content pillars: the foundation for consistency and scale

We build themed pillars so your profile has logic, repetition, and clear positioning. Pillars enable content production without “starting from zero” each time, while also guiding the user to the next step (click, DM, enquiry, purchase). When content is rich, social becomes an SEO asset through Content Marketing (articles, guides, landing pages).

Examples of pillars that work

Education: tips, how-to, myths vs facts, mini-guides that build authority.
Proof: case studies, outcomes, before/after, reviews, results.
Behind the scenes: process, team, quality standards, how you work.
Offer: service/product, packages, differentiation, value proposition.
Community: Q&A, polls, replies, comments, participation.

Formats that perform today

Formats are the multiplier. Video (Reels/Shorts/TikTok) captures attention, while carousels drive saves and engagement when they deliver real value. For professional results, production is strengthened by Video Production / Motion and Branding & Creative .

Guidelines that improve reach and retention

Hook in the first 1–2 seconds: problem/promise/outcome.
One post = one idea: a focused message with no dilution.
CTA by funnel stage: save/share in TOF, click/DM in BOF.
Consistency: cadence + quality = momentum and predictability.

When content becomes a “system”

Stable performance happens when you have a calendar, reusable templates, a steady idea flow, a production process, and a feedback mechanism driven by data. This connects perfectly with Marketing Strategy & Consulting , so content priorities stay aligned with revenue goals.

Paid social built on a funnel—not a “boosted post”

Social advertising performs when you have a funnel, proper tracking, and creative that does the heavy lifting. It’s not enough to put budget behind a post. You need structure: top-of-funnel for demand, mid-of-funnel for evaluation, bottom-of-funnel for conversion. Performance improves dramatically with measurement via Analytics & CRO .

1) Top-of-funnel (Awareness / Demand creation)

The goal is to buy attention from the right audience using hooks, clear messaging, and formats that earn watch time. This is where UGC, video, and motion shine. Production is strengthened by Influencer / UGC and Video / Motion .

2) Mid-of-funnel (Consideration / Trust building)

Here we show proof: benefits, differentiation, case studies, objections, FAQs. The user needs a reason to trust you. Your online image is critical and is supported by Reputation Management .

3) Bottom-of-funnel (Conversion / Lead / Purchase)

Conversion happens when the landing page is fast and clear: clarity, trust, CTA. This requires Web Design and CRO improvements through Analytics & CRO . For e-commerce, this links to E-Commerce Marketing to improve profitability—not just revenue.

Remarketing: the “second touch” that closes sales

Most users don’t buy or enquire on the first touch. Remarketing lets you bring them back with the right message: site visitors, video viewers, engaged users, add-to-cart users, or leads who didn’t complete. Effectiveness increases when combined with Email Marketing & CRM for nurture/retention and consistent messaging.

KPIs we track

CPL/CPA: cost per lead/acquisition.
ROAS/MER: return on spend (for e-commerce).
Conversion rate: landing → lead/purchase.
Lead quality: fit, intent, and real value of the enquiry.

Paid social combined with other channels

In many cases, paid social works best alongside Search Engine Marketing (SEM) that captures active demand, and SEO that builds long-term organic momentum. For broader coverage, there’s also Media Buying 360 .

Community management: the “invisible” work that affects conversion

Comments and messages are part of the experience. How a brand responds influences trust, reduces objections, and increases the likelihood of conversion. Especially in services, users “test” you before they contact you. That’s why we focus on: consistent tone, clear answers, and smart guidance to the right next step (page, enquiry, call).

Online reputation: the social proof that closes the decision

Reviews, mentions, and your overall presence create a powerful trust signal. If your profile looks inconsistent or has credibility gaps, paid becomes more expensive and conversion drops. Our Reputation Management service helps structure your image, strengthen positive signals, and implement management processes.

Influencer & UGC: when trust comes from “third parties”

UGC and influencers work because they reduce the distance between your business and your customer. The audience sees a more “human” presence and understands outcomes faster. Effective use isn’t “one post.” It’s selecting creators with strong fit, a solid brief, strong hooks, and paid amplification where needed. This is covered by Influencer / UGC .

When UGC performs best

Top-of-funnel: reach and fast understanding of the value proposition.
Mid-of-funnel: experience, proof, and “what to expect.”
Retargeting: to remove the last objection before conversion.

Creatives that support performance

Social advertising is won in the creative. That’s why asset production isn’t a cosmetic detail—it’s a performance lever. We connect creative with branding, message hierarchy, and a clear value proposition via Branding & Creative and Video Production / Motion .

“Functional” message structure that converts

Performance increases when messages are specific: what problem we solve, what outcome we deliver, why to trust us, and what the next action is. This structure is defined through Marketing Strategy & Consulting so the entire funnel stays consistent.

Frequently Asked Questions

How often should I post content?

Frequency depends on your industry, goals, and production capacity. We prefer a consistent cadence with the right pillars rather than “bursts” followed by silence. When there’s a performance goal, it’s supported by funnel structure and measurement via Analytics & CRO .

Do social channels actually generate leads, or are they only for brand?

They generate leads when you have the right funnel, targeting, and landing pages. Brand builds in parallel and lowers acquisition costs. For high-intent demand, it’s often combined with SEM .

How do we measure performance on social?

With goal-based KPIs: CPL/CPA, ROAS, conversion rate, lead quality, and engagement metrics where they matter. Proper measurement requires tracking and optimisation through Analytics & CRO .

Do I need professional videos, or is “simple” UGC enough?

Both have a place. UGC often performs well in performance campaigns due to authenticity, while professional video increases brand value and consistency. The right mix is organised through Influencer / UGC and Video Production / Motion .

What’s needed to improve conversion from social traffic?

Landing pages that convert, strong messaging, and less friction on mobile. This is improved with Web Design and CRO .

Next step

If you want social media that builds brand and delivers measurable results, you need strategy, content, advertising, and data. Also explore: Digital Marketing , Content Marketing , Analytics & CRO , Marketing Strategy & Consulting .