Video & Motion That Stops the Scroll — And Builds Desire

Kosadel • London Since 2014 Video / Motion

Video Production & Motion that holds attention and improves performance

We produce video and motion assets for ads, social, and landing pages: short-form (Reels/TikTok), explainers, testimonials, UGC-style, motion graphics. Goal: clear messaging, a strong hook, and creatives that move KPIs.

Goal: more meaningful views, higher CTR, and better conversion with creatives built on performance structure.

Request a Creative Plan Book a Consultation
Hooks & Angles • UGC / Short-form • Motion Graphics • Iteration & Testing
Production On-site filming or remote production.
Short-form Reels/TikTok/Stories.
Motion Graphics Titles, lower-thirds, animations.
Creative Testing Variations & iterations.

Video Production / Motion at Kosadel

Today, attention is the currency. If a video doesn’t “grab” in the first seconds, you lose budget. We work with structure: hook → value → proof → CTA. We produce platform-ready assets at the right delivery cadence, then run iterations based on data.

When you need it most

When ads fatigue kicks in, when you have a great product but the message doesn’t land, when you need to explain a complex service, or when you need social proof. The right video lifts CTR and conversion.

Sub-services (what we deliver)

Creative Strategy Angles, hooks, scripts, storyboards.
Short-form Video Reels/TikTok (9:16), multiple variations.
UGC-style Structure, captions, pacing, raw authenticity.
Explainer / Product Demo Clear explanation, benefits, proof.
Motion Graphics Animations, typography motion, icons, transitions.
Post-production Editing, captions, versions, platform exports.

Process (from concept to iterations)

1
Brief & goals Audience, offer, message, KPI, formats.
2
Concepts & scripts Hooks, angles, structure, shot list.
3
Production On-site filming or a remote asset pipeline.
4
Editing & motion Pacing, captions, overlays, versions.
5
Testing & iterations Identify winners and create variations.

KPIs we track

Hook Rate (1–3s) Hold Rate 3s / ThruPlays CTR CPC / CPM Conversion Rate CPA / CPL Creative Fatigue
Want a batch of videos for ads and social built for testing?

Tell us your channels (TikTok/IG/Meta/YouTube), your goal (leads/sales), and your current offer. We’ll propose hooks/angles and formats, with a production plan and iterations.

Contact

Frequently Asked Questions

How long should an ad video be?
It depends on the message, but short-form (9:16) usually performs best at 6–20 seconds. The key is a strong hook in the first 1–3 seconds and a clear CTA.
Do you need a person on camera, or can it work without one?
It can work without one, but human presence often improves trust and retention. We can work with UGC-style, screen recordings, product demos, and motion.
What do you deliver?
Videos in platform-ready formats (9:16, 1:1, 16:9), captions where needed, and variations (hooks/CTAs) for testing.
Can you work only with my existing footage?
Yes. We can do post-production, cutdowns, captions, motion overlays, and produce multiple versions for testing.
How do we avoid creative fatigue?
With a steady cadence and iterations: new hooks, new intros, different angles, changes in pacing/captions/CTAs, and recycling winners into variations.

Video Production / Motion Packages

Prices are excluding VAT and do not include third-party fees (actors/creators), location hire, or paid music licences. Deliverables, formats, and revision rounds are defined clearly from the start.

Monthly Social Video Pack — consistent production for Reels/Shorts Ideal for brands that want consistency and production cadence with creator-style edits.
Most Popular
Monthly Pack
£220 / month
8–12 clips (editing/production from existing footage or UGC).
  • 8–12 vertical clips/month (Reels/TikTok/Shorts)
  • Hook/caption direction + basic pacing
  • Subtitles/captions (as agreed)
  • 1–2 revision rounds (per clip, within scope)
Purchase Service
What’s Included
Core Scope
A production system — not “ad hoc edits”.
  • Monthly plan (topics + hooks) for consistency
  • Footage organisation (asset library)
  • Platform repurposing (formats)
  • Guidelines for the footage you should send us
Book a Consultation
Onboarding (one-off)
£210
Brand style, templates, and workflow.
  • Brand kit (fonts/colours/overlays)
  • Template system for captions/lower thirds
  • Approval workflow + delivery calendar
  • First-month idea backlog
Start Onboarding
Promo / Brand Video (1–2 minutes) For website hero, ads, or brand presentation — with clear storytelling and strong visuals.
Project
Promo Video
£460
1–2 minutes (depending on script/filming/locations).
  • Concept + light script (or improvement of an existing script)
  • Shooting plan (if required) + editing
  • Sound design + basic colour correction
  • Exports: web + social cutdowns (as agreed)
Purchase Service
What’s Included
Deliverables
Clear formats, durations, and revision rounds.
  • Master video + 1–2 cutdowns (if requested)
  • Aspect ratios: 16:9 / 9:16 (by scope)
  • Titles/lower thirds (basic)
  • 2 revision rounds (edit stage, within scope)
Book a Consultation
Pre-Production (one-off)
£340
For projects that need a tighter, more cohesive concept.
  • Creative direction + light storyboard
  • Shot list + schedule
  • Location/props plan (if needed)
  • Risk & logistics check
Purchase Service
Motion / Explainer (30–60 sec) Ideal for products/services that need a clear explanation and structured narrative.
Explainer
Motion / Explainer
£930
Depends on complexity (assets, character, voice, scenes).
  • Light script + storyboard frames
  • Motion design + animations
  • Voiceover (if requested: third-party cost)
  • Exports for web/social
Purchase Service
What’s Included
Scope
Quality shines when the brief is right.
  • Visual style direction (aligned with the brand)
  • Scene structure + timing
  • 2 revision rounds (per stage)
  • Source files delivery (by agreement)
Book a Consultation
Onboarding (one-off)
£270
Brand kit, assets, and production plan.
  • Asset collection (logos, fonts, UI, screenshots)
  • Brief & goals per audience
  • Script direction + key points
  • Timeline + milestones
Purchase Service
Custom — productions with special requirements Multi-day shoots, actors, studio, multi-format campaigns, premium post-production.
By Quote
Custom Production
By quote
We define deliverables, crew, logistics, and specs from the beginning.
  • Production plan (crew, gear, locations)
  • Campaign deliverables (cuts/ratios/versions)
  • Advanced colour / sound / VFX (if required)
  • Clear budget breakdown (transparency)
Request a Quote

CONTACT US TODAY

Video Production / Motion by KOSADEL: Strategy, Script, Production, and Performance

Video is now the most powerful medium to win attention, communicate value fast, and drive users to action. It’s not “just content”. It’s a performance tool —especially when it’s built on the right message, the right format, and the right distribution. From Reels/TikTok that grow reach, to paid creatives that reduce CPA and improve ROAS, video can directly influence profitability.

At KOSADEL we treat Video Production / Motion as a “results production line”: we start from goal, audience, and funnel, continue with script and story structure, and deliver assets ready for organic use and paid scaling. Video performs best when it plugs into the wider Digital Marketing plan, with measurement supported by Analytics & CRO .

Why video performs so strongly today

Platforms prioritise video because it retains users for longer. At the same time, video reduces the “trust distance” because it shows people, process, product, or outcomes. In performance, the winners are the ones with the better hook, the clearer message, and the most convincing proof.

What you gain in practical terms

  • Attention: stronger “stop the scroll” impact in feed-based environments.
  • Clarity: explain an offer/product in 10–30 seconds.
  • Trust: social proof, process, behind-the-scenes, credibility.
  • Performance uplift: better CTR, higher CVR, lower CPA.
  • Asset library: content for ads, site, landing pages, email, sales enablement.

How it connects with our other services

Video doesn’t work in isolation. To perform consistently, it needs brand consistency, strategy, and distribution: Branding & Creative for message + identity, Social Media Marketing for organic presence and distribution, Influencer / UGC for authenticity and creator formats, Search Engine Marketing for conversion demand, Web Design for landing pages that convert, Content Marketing for topical clusters and nurture, Email Marketing & CRM for follow-up and retention, and Reputation Management for credibility and social proof.

The right format is half the win

Every platform speaks a different “language”. The same video won’t perform the same everywhere. That’s why we design assets based on goal, audience, funnel stage, and placement. When the format fits the environment, engagement rises and acquisition cost drops.

Platforms and what works best

  • Instagram Reels: fast hooks, clear message, captions, brand-safe aesthetics.
  • TikTok: authenticity, UGC tone, “talking to camera”, micro-stories.
  • YouTube (Shorts/Long): from awareness to deep explainers and authority content.
  • Meta Ads placements: variations for feed, stories, reels with different pacing.
  • LinkedIn: B2B storytelling, credibility, case-style videos.

High-impact video categories that drive results

You don’t need “a video”. You need an asset system that covers different needs: attention, explanation, proof, objection handling, and conversion.

1) Performance ad creatives (for CPA/ROAS)

Built for paid distribution—clear hook, proof, and CTA. It connects naturally with Social Media Marketing and Search Engine Marketing when you’re running a cross-channel funnel.

2) UGC / creator-style videos

Authentic tone, high trust, often better performance top-of-funnel. When creators are required, it’s organised through Influencer / UGC .

3) Explainers / “how it works”

Ideal for services or complex products. They show process, differentiation, steps, and “what the customer gains”. They lift conversion on landing pages built through Web Design .

4) Brand films / identity videos

Build brand, premium perception, and consistency. They rely on positioning from Branding & Creative so the output is one clear message—not generic.

5) Motion graphics / animations

Great for data-driven messaging, interfaces, presentations, product features, or when live footage isn’t enough. Motion makes the message easier to digest and increases retention.

Captions, pacing, and “hook engineering”

The first 1–2 moments decide the outcome. That’s why we focus on: opening with a problem/promise, fast progression, visual cues, and captions that work with the sound off. Where video drives conversion, measurement is supported by Analytics & CRO .

Production that starts with the goal (not the camera)

Video production fails when it starts with “let’s shoot something”. We start with: goal (awareness/lead/sale), audience, offer, objections, and the message that must land. This links to Marketing Strategy & Consulting , so creative work serves commercial outcomes.

1) Creative brief

  • Goal: what the video must achieve (metric + funnel stage).
  • Audience: who watches, what they think, fear, and want.
  • Message: one core idea supported by 2–3 proof points.
  • Offer & CTA: what we ask the user to do.
  • Distribution: organic, paid, site, email, YouTube, etc.

2) Script & structure

Script is persuasion engineering. We build: hook → problem framing → solution → proof → CTA. In performance, we create multiple hooks/angles for testing. This pairs well with Content Marketing (topics, claims, proof points) and Branding & Creative (tone of voice).

3) Pre-production (planning)

  • Storyboard / shot list: what the viewer sees, second by second.
  • Locations / props: where we shoot and what’s needed for clarity.
  • Talent: founder, team, actor, or creator (where UGC is needed).
  • Brand elements: colour, fonts, lower thirds, caption style.

4) Production (shoot)

Clean audio, good light, and strong framing are essential. We run the shoot to maximise: message clarity, fast takes, and footage for multiple variations. For brands that require strict aesthetics, creative direction is supported by Branding & Creative .

5) Post-production (editing + motion)

  • Editing: pacing, cuts, emphasis on the critical moments, clean flow.
  • Captions: mobile readability, timing, keywords.
  • Motion graphics: titles, icons, transitions, data points, UI overlays.
  • Sound: leveling, SFX, music choices that don’t overpower.
  • Variations: 6–15–30–45–60 sec, different hooks/CTAs, different openings.

Deliverables that are “marketing-ready”

We deliver platform-ready assets (9:16, 1:1, 16:9) with safe margins, captions, thumbnails where needed, plus organised naming so you can deploy immediately in Social Media Marketing , E-Commerce Marketing , or nurture flows via Email Marketing & CRM .

Video wins or loses in distribution

A great video can fail if it’s placed in the wrong placement with the wrong targeting, and a “good” video can explode with the right testing and optimisation. That’s why we design production with distribution in mind: hooks, lengths, variations, different angles, and clear CTAs.

Structured creative testing

We don’t test randomly. We build a matrix: angles × hooks × offers × formats. We measure thumbstop rate, VTR, CTR, CVR, CPA/ROAS, and decay over time. Reliable conclusions require proper tracking via Analytics & CRO .

Funnel logic: from attention to conversion

Video must match the funnel stage. Awareness video is different from conversion video. In paid environments, this pairs with Social Media Marketing and demand capture via Search Engine Marketing .

Top-of-funnel (attention)

  • Goal: reach/engagement and the right audience.
  • Video type: UGC, short hook-led, trend-compatible.
  • Message: problem/promise, without heavy selling.

Mid-of-funnel (trust)

  • Goal: evaluation and persuasion.
  • Video type: explainers, proof, process, objections.
  • Boost: reviews/reputation via Reputation Management .

Bottom-of-funnel (conversion)

  • Goal: lead/purchase.
  • Video type: offer-led, remarketing, direct response.
  • Required: landing/UX via Web Design and CRO.

Video for e-commerce and products

In e-commerce, videos lift conversion when they show: usage, results, detail, comparisons, and “what the customer receives”. This approach connects with E-Commerce Marketing and is supported with flows via Email Marketing & CRM (abandoned cart, post-purchase, upsell).

When you need 360 coverage (TV/OOH + Video)

For brands targeting broader awareness, video can be adapted for wider media strategy with consistent assets and messaging. That’s where Media Buying 360 (TV & OOH) fits—creative that can live across multiple environments.

Frequently Asked Questions

Both have a place. UGC often performs well due to authenticity, while professional video elevates brand consistency and premium perception. The right mix is organised via Influencer / UGC and unified direction from Branding & Creative .

Typically you need a set of variations (hooks/angles/lengths) to enable testing and optimisation. Performance stabilises when you have a consistent production cadence and a proper funnel, measured via Analytics & CRO .

Video increases engagement and improves clarity on-page. Used properly on landing pages, it can lift conversion. This is done alongside Search Engine Optimisation and page experience/structure via Web Design .

For awareness: view-through, watch time, VTR, engaged views. For performance: CTR, CVR, CPA/ROAS and lead quality. KPIs are defined together with Digital Marketing and the funnel you’re running.

We start with a brief (goal, audience, offer), propose formats/angles, and build a production plan with clear deliverables.

Next step

If you want videos that aren’t just “nice”, but engineered for performance, you need strategy, production discipline, and proper distribution. Combine video with: Social Media Marketing , Search Engine Marketing , E-Commerce Marketing , and measurement via Analytics & CRO .