Your Growth Strategy Partner

Kosadel • London Since 2014 Strategy & Consulting

Marketing Strategy & Consulting: clear direction, KPIs, and an execution plan

When everything feels like it “kind of works”, the problem is usually a lack of strategic structure: the right positioning, the right funnel, the right prioritisation, and clean measurement. We build a plan that translates into tasks, owners, timelines, and numbers.

Goal: to know what you’re doing, why you’re doing it, and what outcome you expect in 30/60/90 days.

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Positioning • Funnel & Offers • Channel Mix • Roadmap
Direction Goals, KPIs, choices.
Structure Funnel, offers, messaging.
Roadmap A 30/60/90-day plan.
Measurement Dashboards & a cadence of improvement.

Marketing Strategy at Kosadel

Strategy is the bridge between “we have ideas” and “we have results”. We define the goal, target, USP, channels, offer, conversion path and KPIs. The deliverable isn’t a PDF for a drawer—it’s an execution plan you can apply immediately.

When you need it most

When you’re “doing a lot” but don’t know what performs, when you want a rebrand/new market, when your revenue model changes, or when you want to scale and need correct prioritisation and rules.

Sub-services (what we actually do)

Strategy Audit Current state, gaps, priorities, quick wins.
Positioning & Messaging USP, angles, value props, tone of voice.
Funnel & Offers Lead gen / e-commerce / subscription strategy.
Channel Mix SEM, Social, SEO, CRM, Influencers, OOH — what, when, why.
Measurement Plan GA4/GTM events, attribution, dashboards.
Execution Roadmap 30/60/90-day plan with tasks & owners.

Process (from diagnosis to action plan)

1
Diagnosis & goals Business goal, KPIs, constraints, timeline.
2
Market & competitor analysis Markets, offers, differentiation, pricing signals.
3
Funnel & messaging Angles, hooks, landing architecture, objections.
4
Channels & test plan Prioritisation, budgets, test plan, rules.
5
Roadmap & reporting cadence 30/60/90 + weekly improvement rhythm.

KPIs we define (by goal)

CPL / CPA CAC ROAS / MER Conversion Rate LTV Pipeline / SQL Rate Retention / Repeat Brand Search Lift
Want a 30/60/90-day plan with clear prioritisation?

Send us: your goal (leads/sales), core offer/USP, current channels, and a budget range. We’ll propose a funnel structure, channels, and an action order based on impact/effort.

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Frequently Asked Questions

What do you deliver in a strategy project?
We deliver goals & KPIs, funnel architecture, messaging/angles, channel mix & test plan, measurement plan (events/attribution), and a 30/60/90 roadmap with priorities.
Is it consulting only, or do you also execute?
Both. We can work as consulting (strategy/organisation/governance), or we can also execute (ads, SEO, creatives, CRO, CRM) with a weekly optimisation cadence.
How long does the plan take?
It depends on complexity and available data. Typically 1–2 weeks for audit/diagnosis and another 1–2 weeks for synthesis of the plan and roadmap.
How do I know the plan is realistic?
The plan is anchored to constraints: budget, team capacity, assets, and timing. We prioritise based on impact/effort and define KPIs per step, so you know when to push and when to pivot.
What do you need from us to start?
Your goal & timeline, core offer/product, access or exports from ads/analytics where available, and a view on margins/pricing or pipeline—so we can define proper KPIs and unit economics.

Marketing Strategy & Consulting

Prices are in GBP and exclude VAT. Media spend, creative production, and development (dev) work outside the agreed scope are not included. Strategy is delivered as a practical execution plan with KPIs, priorities, and a timeline.

1:1 Consulting — for fast decisions & clear direction Ideal when you want to unblock a problem, correct your strategy, or get a plan for the next 30–90 days.
Fastest
1:1 Session
£35 / hour
Strategy session with deliverables.
  • 90' or 60' (depending on need)
  • High-level audit (funnels, offers, channels)
  • Action list + priorities (next 2–4 weeks)
  • Follow-up notes (summary + recommendations)
Book a Session
Best For
Use Cases
When you need direction now.
  • Go-to-market / launch plan
  • Fixing your Google/Meta/SEO plan
  • Pricing/offers & positioning
  • Agency/channel audit
Talk to Us
Output
Deliverables
What you get at the end.
  • KPIs & north star metric
  • Channel priorities (what to do first)
  • Quick wins + no-go list
  • Next steps with timeline
Contact Us
Strategy Sprint — 2–4 weeks with a complete execution plan For structured strategy with research, funnel design, channel plan, budget, and KPIs.
Best Value
Strategy Sprint
£840
2–4 weeks • structured deliverables.
  • Customer & competitor snapshot
  • Positioning & offer architecture
  • Funnel map (acquisition → conversion → retention)
  • 90-day plan with KPIs & priorities
Buy Service
What’s Included
Scope
A practical plan, not theory.
  • Channel strategy (SEO/SEM/Social/Email etc.)
  • Budget allocation model (by scenario)
  • Measurement plan (events, attribution, reporting)
  • Creative angles / messaging guidelines
Book a Kickoff
Ideal For
Use Cases
When you want a clear execution plan.
  • New brands / rebrand
  • Scaling e-commerce / lead gen
  • Switching marketing team/agency
  • Improving CAC/LTV or conversion rate
Talk to Us
Fractional CMO — strategy, KPIs, and growth leadership For businesses that need senior marketing leadership without the full-time cost.
Starter
Fractional CMO
£1,100 / month
Up to 1 day/month (or equivalent).
  • Monthly strategy session + priorities
  • KPI review + action plan
  • Channel guidance & governance
  • Team/agency communication (light)
Buy Service
Growth
Fractional CMO
£1,450 / month
2–3 days/month + weekly checkpoints.
  • Weekly KPI check + optimisation priorities
  • Offer/calendar planning
  • Budget allocation & performance governance
  • Alignment with sales/ops (where needed)
Buy Service
Scale
Fractional CMO
£2,200 / month
4–6 days/month • full leadership cadence.
  • Weekly leadership cadence + reporting
  • 90-day roadmap + execution governance
  • Team/agency management & hiring support (light)
  • Full-funnel ownership: acquisition → retention
Request a Proposal
Onboarding — audit, tracking & baseline (one-off) A one-off diagnosis so we know what to fix first, with practical priorities.
Foundation
Strategy Onboarding
£140
One-off audit + 30-day plan.
  • Channel audit (SEO/Ads/Social/Email)
  • Tracking/measurement review (GA4, pixels)
  • Offer & funnel review
  • 30-day action plan + KPI targets
Start Onboarding
Deliverables
Output
What we deliver.
  • Baseline dashboard (KPIs & gaps)
  • Prioritised backlog (impact/effort)
  • Channel roadmap (30–90 days)
  • Risks & dependencies
Book a Kickoff
Ideal For
Use Cases
When you want a “clear picture”.
  • Agency transition / new team
  • Channel performance drop
  • Preparing to scale budgets
  • Preparing for investor/board
Talk to Us
Custom — board advisory, multi-market strategy, due diligence For multi-country operations, complex funnels, or an investor-ready plan.
By Quote
Custom Strategy Program
By quote
Built around your goals, markets, data, and leadership requirements.
  • Multi-market go-to-market + localisation plan
  • Budgeting models + KPI forecasting
  • Growth due diligence (channels, unit economics)
  • Board/investor reporting cadence
Request a Quote

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Marketing Strategy & Consulting by KOSADEL: Clarity, Priorities, and Growth with Measurable Logic

Marketing Strategy is not a PDF that “sits in a drawer”. It’s the operating system of a business: it defines who you serve, what you promise, how you stand out, which channels you use, what you measure, and how you turn attention into revenue. Without strategy, marketing becomes a series of disconnected actions: a few ads here, some posts there, “a bit of SEO”, with no shared objective and no decision model.

At KOSADEL , we treat Marketing Strategy & Consulting as a practical execution framework: we design priorities, define KPIs, connect channels into one system, and build a 30/60/90-day plan so there is progress and accountability. Strategy is not “instead of” implementation. Strategy is how implementation performs.

Why most businesses lose money without a strategy

The issue is rarely “lack of effort”. It’s effort without a compass. Without strategy, you don’t know: what your core message is, which market/segment is most profitable, which offer should be amplified, and which channel should receive budget. The result: low conversion, high CPA, and unpredictable growth.

What you gain when strategy is done properly

  • Clear positioning: people quickly understand “why you”.
  • A clean funnel: from awareness to conversion and retention.
  • Better budget allocation: investing where there is measurable return.
  • Stable measurement: a shared KPI language across the entire team.
  • Faster execution: fewer back-and-forth loops and quicker decisions.

How strategy connects with KOSADEL services

Strategy is the layer that unifies all channels: Digital Marketing as the overall framework, Search Engine Marketing for high-intent demand, Search Engine Optimisation for durable organic growth, Social Media Marketing for community & demand creation, Email Marketing & CRM for nurture/retention, and Analytics & CRO for measurement & conversion. On the creative side, it connects with Branding & Creative and Video Production / Motion , while for e-commerce scaling it ties into E-Commerce Marketing .

ICP and segmentation: who you really serve

ICP (Ideal Customer Profile) is not just “men/women 25–45”. It’s the set of characteristics that make a customer profitable and easy to serve: need, budget, urgency, triggers, barriers, and channel behavior. Without an ICP, ads target the wrong people, content speaks in generalities, and the brand fails to differentiate.

What we map inside the ICP

  • Jobs-to-be-done: what “job” the customer is trying to get done.
  • Pain points: what hurts today and what they risk if they don’t act.
  • Decision drivers: what makes them say “yes”.
  • Objections: what holds them back and how we answer it.
  • Channel behavior: where they search, trust, compare, and decide.

Value proposition and messaging: a promise that is understood

Your value proposition must be specific and provable. Not “we’re the best”, but “we help X type of customer achieve Y outcome through Z process with measurable proof.” This is where Branding & Creative plays a major role—turning messaging into assets people see, remember, and trust.

Offer design: what you sell and why it makes sense

An offer is not only price. It’s a value package: scope, deliverables, timelines, guarantees, risk reversal, and “quick wins” that demonstrate progress early. Often, improving the offer increases conversion more than increasing budget. If you run e-commerce, offer design links directly to E-Commerce Marketing .

Message hierarchy: what we say first, second, third

People don’t read everything. They scan. That’s why we build message hierarchy by stage: hook(attention), reason-to-believe(proof), CTA(action). This applies everywhere: landing pages, ads, emails, social content, and video scripts.

Funnel design: the journey that converts

No channel “saves” a bad journey. We build funnels where each stage has a role: awareness → consideration → conversion → retention. That means specific pages, assets, and KPIs. Conversion performance is strengthened through Analytics & CRO and solid UX/technical implementation via Web Design .

Channel mix: how we choose channels

  • Search intent: when the user is looking for a solution now → SEM .
  • Organic durability: when we want long-term compounding growth → SEO .
  • Attention & community: when we build relationship and demand → Social .
  • Nurture & retention: when we drive repeat purchases and LTV → Email/CRM .
  • Creative scale: when we need high creative intensity → Video/Motion .
  • Mass reach: when broad coverage is required → Media Buying 360 .

Budget logic: from “how much should I spend?” to “what must I produce?”

We define a performance model: revenue target / lead volume → desired CPA/CPL → required spend → expected output. This prevents “let’s put budget in and see”. At the same time, we define an experimentation cadence: creatives, audiences, and landing variations.

30/60/90-day roadmap (practical)

  • 30 days: audit, ICP, offer, messaging, tracking, quick wins.
  • 60 days: channel launches, first funnel/creative iterations, baseline KPIs.
  • 90 days: scale winning segments, improve conversion, stable reporting cadence.

Go-to-market for new products/services

When launching something new, strategy includes: positioning, pricing logic, key messages, launch assets, distribution plan, and PR/authority. Distribution often connects to Content Marketing and Influencer / UGC .

KPIs that drive decisions (not vanity metrics)

Strategy without measurement is opinion. We define KPIs per funnel stage and connect them to business outcomes: revenue, lead quality, LTV, CAC, conversion rate. The setup and analysis are implemented through Analytics & CRO , so decisions are based on data—not gut feel.

Example KPIs by stage

  • Awareness: reach, video views, branded searches (when meaningful).
  • Consideration: CTR, engaged sessions, lead-to-MQL.
  • Conversion: CPL/CPA, conversion rate, ROAS/MER (e-commerce).
  • Retention: repeat rate, churn, email revenue share, LTV.

Attribution: what gets credit (realistically)

There’s no perfect attribution—but there is a correct framework. We define how we evaluate each channel: last click, assisted conversions, incrementality tests where possible, and business context. The goal is to avoid “killing” demand-building channels just because they don’t win last click.

Reporting cadence and decision loops

We build a rhythm: weekly performance review (speed), monthly strategy review (direction), and quarterly planning (targets). This turns marketing into a process of continuous improvement, not “a campaign that runs and we’ll see”.

Connection to reputation and brand health

Beyond performance, we track trust signals: review velocity and sentiment through Reputation Management , plus creative/brand consistency via Branding & Creative .

Frequently Asked Questions

Yes—because strategy defines ICP, offer, messaging, and KPIs. Without these, SEM and Social often “work”, but with a higher CPA than necessary.

It depends on complexity. Typically, we start with an audit and a fast 30/60/90-day roadmap so there’s immediate application, while the full funnel and measurement framework are built in parallel.

Typically: ICP, messaging, offer recommendations, funnel map, channel plan, KPI framework, reporting cadence, and an action plan with priorities. If needed, we move into implementation using the relevant services.

Based on intent, time-to-result, and budget. Often we combine SEO (durability) + SEM (immediate demand) + Social (demand/community), with measurement through Analytics & CRO .

We focus more on product economics, MER/ROAS, LTV, email revenue share, and conversion optimisation. This connects directly to E-Commerce Marketing and Email/CRM .

Related pages

See also: Digital Marketing , Search Engine Marketing , Search Engine Optimisation , Social Media Marketing , Web Design , Analytics & CRO , Media Buying 360 , Branding & Creative , Video Production / Motion , Influencer / UGC , Content Marketing , Email Marketing & CRM , E-Commerce Marketing , Reputation Management .