Digital Marketing Services

Kosadel • London Since 2014 Digital Marketing

Digital Marketing with KPIs, structure, and measurable growth

We plan and execute end-to-end strategies for UK businesses that combine advertising, conversion journeys, tracking and Conversion Rate Optimisation (CRO), so you always know what works — and why.

Goal: more qualified enquiries / sales, with a clear view of cost and return.

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Strategy & Media Plan • GA4 / GTM • Weekly Optimisation • Clear Reporting
Performance First Targets, KPIs and continuous optimisation.
Strategy & Funnel From awareness to conversion.
Testing Engine Creatives, audiences, offers, landing pages.
Data & Attribution GA4/GTM, events, conversions, dashboards.

Digital Marketing with Kosadel

Digital marketing isn’t “a bit of ads and a few posts”. It’s a system of goals, channels, messaging, pages, tracking and optimisation. We build performance on clear strategy and measurable execution — so you can scale in the UK market with confidence.

When you need it most

When cost per lead is rising, lead quality is dropping, sales aren’t scaling, or tracking doesn’t reflect reality. That’s when you don’t need “another campaign” — you need proper growth architecture.

Sub-services

Paid Social Advertising Meta / TikTok / LinkedIn: audiences, creatives, scaling.
Paid Search (PPC) Google Ads: lead gen & sales, Performance Max, remarketing.
Display & Retargeting Retargeting, nurture, frequency control.
Landing Pages Conversion-first pages (CRO-led).
Analytics & Tracking GA4 / GTM, events, conversions, dashboards.
Creative Testing Angles, hooks, offers, UGC, weekly iterations.

Process

1
Audit & goals Audit + KPIs, budget, outcome (leads/sales).
2
Strategy & media plan Channels, funnel, messaging, test plan.
3
Tracking setup & QA GA4/GTM, events, conversions, quality assurance.
4
Launch & testing Creatives, audiences, offers, landing page tests.
5
Optimisation & scaling Continuous optimisation + scaling with rules.

KPIs we track

Cost per Lead (CPL) Cost per Acquisition (CPA) ROAS CAC Conversion Rate Lead Quality CTR / CPM
Want a quick audit and a clear action plan?

Send us your website and the channels you’re running. We’ll tell you what to change — and in what order.

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Frequently Asked Questions

How soon will we see results?
The first useful signals typically appear within 7–14 days(e.g. CTR, CPC, early conversions). For a clear picture and reliable optimisation, we aim for a 30-day cycle so we can test creatives/audiences/offers and draw safe conclusions.
What do you need to get started?
We need access (or screenshots/exports) to your ad accounts, Analytics (GA4) and, where applicable, GTM. Also: your goal (leads/sales), budget range, core offer/USP, and the landing pages you send traffic to.
What’s included in the free audit?
Campaign structure review, key KPIs, traffic quality, landing pages (CRO), and tracking coverage (events/conversions). You get clear priorities: what to change first, second, third.
What do you deliver each month?
Monthly reporting with KPIs (CPL/CPA/ROAS/CAC), test summary, what won/what lost, next steps, and scaling recommendations. Weekly optimisation runs in parallel, driven by data.

Digital Marketing Packages

Prices are in GBP, excluding VAT, and do not include media spend, third-party fees (influencers/actors), or tool subscriptions (Mailchimp/Klaviyo, etc.). New accounts require an onboarding fee.

Start — a solid foundation and consistent performance Ideal for SMEs that want 1–2 channels with proper tracking and reporting.
Monthly Retainer
£1,250 / month
1–2 channels + reporting.
  • Choose 1–2 channels (e.g., SEO + Google Ads, or Organic Social + Paid Social)
  • Monthly report + KPI review call
  • Basic conversion tracking (GA4/GTM where required)
  • Minimum engagement: 3 months
Buy Package
Most Popular
What’s Included
Core Scope
A structured delivery programme.
  • Monthly action plan (priorities + roadmap)
  • Data-led optimisation (not “blind” posts/ads)
  • Clear scope boundaries per channel (monthly deliverables)
  • Clear communication: one point of contact
Book a Consultation
Onboarding (one-off)
£550
Audit, tracking & setup so we can operate on data.
  • Channel/account audit + optimisation opportunities
  • Tracking plan + core setup (GA4/GTM where required)
  • Define KPIs, reporting structure & baseline
  • 30-day go-to-market plan
Start Onboarding
Growth — scale with 3–4 channels Ideal for businesses that want consistency, more touchpoints, and content support.
Best Value
Monthly Retainer
£2,500 / month
3–4 channels + content support.
  • Mix of 3–4 channels (based on goals and budget)
  • Enhanced reporting + monthly action plan
  • Content production framework (briefs/structure, not ad-hoc)
  • Minimum engagement: 3 months
Buy Package
What’s Included
Multi-Channel
Channel coordination for one integrated strategy.
  • Shared funnel logic (awareness → consideration → conversion)
  • Prioritisation based on impact/effort
  • Weekly optimisation (per channel)
  • Approvals/assets process for fast execution
Book a Consultation
Onboarding (one-off)
£490
Setup & baseline for safe scaling.
  • Audit + plan per channel (priority backlog)
  • Tracking/attribution checklist (where required)
  • Reporting dashboards & KPI definitions
  • 30/60-day stabilisation plan
Start Onboarding
Scale — full-funnel performance & optimisation cadence Ideal for businesses that want high-frequency optimisation and light CRO experimentation.
Scale
Monthly Retainer
£5,050 / month
Full-funnel + weekly optimisation + light CRO.
  • Full-funnel channel and messaging structure
  • Weekly performance-led optimisations
  • Light CRO experiments (with technical access where required)
  • Minimum engagement: 3 months
Buy Package
What’s Included
Full-Funnel
A disciplined, numbers-led growth structure.
  • Funnel design per product/service
  • Creative/messaging coordination per stage
  • Cadence: weekly updates + monthly deep review
  • Improvement backlog (site, creative, offers)
Book a Consultation
Onboarding (one-off)
£490
Setup that supports scaling (not just “accounts”).
  • Channel audit + technical measurement audit
  • Reporting methodology + KPI tree
  • Communication & approvals process setup
  • 30/60/90-day scaling plan
Start Onboarding
Custom — for advanced requirements, budgets and multi-channel ecosystems Ideal when scope exceeds standard packages (many channels, markets, teams, SLAs, creative production).
By Quote
Custom Programme
Quoted on request
Built around your goals, data, and in-house capabilities.
  • Multiple channels (5+) and/or multiple markets (multi-country)
  • Advanced reporting, governance & attribution considerations
  • Creative engine (briefing, iterations, testing framework)
  • More advanced CRO/experimentation (depending on access & tech stack)
  • Working model with SLA and weekly cadence
Request a Quote

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Digital Marketing by KOSADEL: Strategy, Execution, and Measurable Growth

Digital Marketing is not “running ads” or “posting content”. It’s a complete growth system that connects channels, messaging, data, and user experience —so every pound and every hour drives a real outcome: high-quality leads, sales, repeat customers, and a strong brand.

At KOSADEL , we approach digital as an interconnected “grid”: we set the strategic foundation, build funnels, choose the right channel mix, and continuously improve through Analytics & CRO . The goal isn’t just to get traffic—it’s to get the right traffic, deliver the right message, and guide users to the right next step.

Why digital marketing fails when there’s no “system”

Most businesses lose money because channels run in silos: Google Ads without landing optimisation, social without an offer, SEO without information architecture, email without segmentation. The result is higher acquisition cost, lower conversion rate, and unpredictable performance. The fix is an end-to-end approach: strategy → execution → measurement → optimisation.

What you gain when digital is built correctly

  • Predictability: you know what drives what—and where to increase budget.
  • Better blended CPA/CAC: a balanced mix of paid + organic + retention.
  • Higher conversion rate: less friction, clearer messaging, better experience.
  • Brand trust: consistency across visuals, reviews, content, and presence.
  • Controlled scale: growth without “breaking” the funnel.

KOSADEL’s role: Strategy and execution under one roof

The biggest advantage is when strategy and implementation live in the same team: fewer gaps, faster optimisation, and a shared KPI language. Our Marketing Strategy & Consulting sets direction, while each channel executes with a clear objective.

Not every channel is for everyone—or for every stage

Digital marketing performs when each channel has a specific role inside the funnel. One captures active demand, another creates demand, another closes conversion, and another increases LTV. If you try to do everything with one channel, you’ll either pay more—or wait longer.

Search: when the user is looking for a solution now

Active demand is the hottest traffic. That’s where Search Engine Marketing (Google Ads/SEM) delivers immediate leads/sales, and Search Engine Optimisation (SEO) builds durable organic demand and reduces cost over time.

Social: demand creation, community and trust

Social is powerful for brand, awareness, consideration, and retargeting—especially with strong creative production. It’s managed through Social Media Marketing and scaled with assets from Branding & Creative and Video Production / Motion .

Email & CRM: nurture and retention

Profit is built after the first touch. Our Email Marketing & CRM nurtures leads that aren’t ready yet, re-engages users, increases repeat purchases, and improves LTV.

E-commerce: performance, feeds, profitability

In e-commerce, we focus on unit economics, MER/ROAS, conversion, and retention. That’s where E-Commerce Marketing connects with CRO and email to build profitable growth.

When you need mass reach: TV / OOH within a 360 plan

For industries that benefit from broader coverage, digital can be amplified with offline media and proper planning via Media Buying 360 (TV & OOH) . In this setup, digital becomes the “conversion engine” that transforms mass attention into search demand and conversions.

Conversion isn’t “luck”. It’s design

The biggest hidden cost in digital is low conversion. If the landing page isn’t clear, if the message doesn’t match intent, if trust is missing, you pay a premium for traffic that leaves. The solution is to treat the site as part of the funnel: UX, speed, clarity, trust signals, and a decisive CTA.

Web design that serves performance

User experience, content hierarchy, and site speed directly impact CPA/ROAS. We build and improve performance-first pages through Web Design —landing pages that convert, not just “look nice”.

Analytics & CRO: measurement and optimisation

Analytics & CRO is the engine that shows what works and what doesn’t: funnels, events, heatmaps, drop-offs—and improvements across CTA, copy, layout, and flows. Even small conversion-rate lifts can drastically reduce cost per lead/sale without increasing spend.

Brand & trust: what users “feel” before they convert

Brand isn’t a luxury—it’s a performance lever. Strong branding increases CTR, reduces objections, and improves conversion. Consistency in assets and messaging is supported through Branding & Creative and, in video-first environments, through Video Production / Motion .

Reputation: social proof that reduces perceived risk

Reviews, credibility signals, and crisis handling directly affect purchase/contact decisions. This is covered via Reputation Management .

Content as an asset—not “posts to post”

Content isn’t only social. It includes articles, landing pages, hubs, scripts, and resources that build authority, reduce CPA, and strengthen SEO. This is planned and delivered through Content Marketing .

Creative testing: performance is won in the creative

In most markets, the competitive edge is creative production and testing speed. We connect hooks, angles, and offers with assets from Branding & Creative and Video/Motion so campaigns constantly have fresh, high-performing material.

Influencer / UGC as a trust accelerator

UGC and influencers can dramatically increase CTR and conversion because they act as social proof. Proper execution happens through Influencer / UGC with clear briefs, quality control, and correct distribution (organic + paid).

Scaling: how to grow without “breaking” the funnel

Scaling happens in layers: first stabilise conversion and tracking, then increase budget into winning segments, then expand into new audiences/angles/channels—always with clean reporting and KPIs so budget isn’t wasted.

Frequently Asked Questions

SEO builds long-term demand and reduces cost over time— especially when there’s proper architecture and content through Content Marketing .

Social can reduce CPA via demand creation and retargeting—especially with strong creative. This is delivered via Social Media Marketing with production support from Video/Motion .

CRO is conversion rate optimisation. If you increase conversion rate, you reduce cost per lead/sale without increasing spend. That’s why Analytics & CRO is foundational.

With a framework of goals, KPIs, funnel logic and channel mix. That’s the role of Marketing Strategy & Consulting .

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Contact us today and let the specialists at Kosadel deliver customized digital and traditional marketing solutions to elevate your business. From modern website design and development, SEO-optimized content, and reliable web hosting to advanced SEO, SEM, email marketing, TV advertising, outdoor ads, and high-impact display advertising, we provide a full spectrum of services to enhance your brand visibility and drive measurable results. Partner with Kosadel and take your business to the next level with innovative strategies tailored to your success.

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