PUSH NOTIFICATIONS CAMPAIGNS

• Sending smart push notifications means adding value and retention

• Stay in touch with relevant content without being invasive



• Creating personalised content to meet expectations and match preferences

Through mobile apps and engagement within them, companies can connect with their customers on a personal level. Push notifications are messages delivered to mobile app users, they aim at adding value and retention.

Different users are interested in different things. The customer journey varies and therefore, it matters that the messages are specific and personalised. To be effective, the content sent via push notifications needs to be useful to them – that’s why customer segmentation is key. Messages sent to users have various purposes.

They can aim at products and services available within an app, they can be about news, updates, purchased items and discounts. Sometimes customers are rewarded after taking specific actions. Some more examples of push notifications based on individual events are listed below:

▪       App download

▪       Registration

▪       Subscription renewal / reminder of expiring services

▪       Shopping cart abandonment

▪       Birthdays

Apart from messages based on events, companies can send messages based on location. Push notifications based on location are possible with the use of state-of-the-art technology. Contact us to discuss beacons, geotargeting and geofencing.

It’s important to stay in touch without being invasive. Companies increasingly understand the importance of relevant content. Apart from mobile push notification campaigns, we offer comprehensive mobile app campaigns. Our team at KOSADEL will happily create multi-channel marketing solutions for you.

People see thousands of promotional images every day and therefore, direct contact matters more than ever. You can choose to communicate with interested customers via emails as well as notifications.

Today, companies don’t focus on mobile push notifications only. To deliver useful information and keep the customer engaged, companies use a mixture of mobile and web-based tactics. The users are not forced but rather offered an alternative.

Push Notification Campaign - Challenges

Push notifications are attractive, but they aren’t used without challenges and concerns. Today, mobile messages are difficult to communicate, because:

▪       Undisclosed data collection fears lead to a decrease in app installs

▪       Messages often lack creativity and value, so people pay less attention

▪       Wrong timing leads to a quick click on the “Don’t allow” button

▪       Companies don’t pay enough attention to data, segmentation and personalisation

▪       Too many (and useless) notifications are perceived as spam and can even result in app uninstalls

At KOSADEL, we make sure that when you work with us, the push notification campaigns:

▪       Will be efficient, as they will be informative (for example informing about product delivery)

▪       Will make the life of your customers easier, because they won’t have to open emails or letters etc

▪       Will be personalised, meeting expectations and matching preferences

▪       Will be optimised, from design and content to delivery

▪       Will be delivered timely, paying attention to frequency capping

▪       Will be tested to ensure the best CTR, transactions, to maximise revenue

▪       Will include deep-links for the customer to have access to specific sections of the app

Push Notification Campaign -Trends

It’s not all about the first purchase. Long-term customers are more likely to be loyal, adding to a company’s revenue, even off-season and during less attractive periods. Therefore, we recommend to not focus on customer acquisition only, but to pay attention to existing customer databases, to see customer lifetime value.

The day of Onboarding is the day you start a good relationship with the customer. Companies increasingly understand that people who just downloaded an app and opened it, needs to make themselves familiar with the app first. They are more likely to feel annoyed when push notifications appear. So rather than a message popping up immediately after opening an app, it’s more meaningful and useful to offer it to the user at a later stage.

The use of push notifications varies between iOS and Android. The percentage depends on legal requirements and other factors. Often, it’s the fact that users need to opt-in when they open the app.

As already mentioned, personalisation is crucial, that’s why addressing users individually via First Name Tags is so popular.

Together with KOSADEL, you will have a successful push notification campaign, where the creative gets users interested, triggers the right emotion, is simple to understand and communicates your brand well.

Make push notifications part of your overall marketing strategy today!

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